Be Known
We believe every leader has a story or experience that deserves to be known and knowledge that needs to be shared. We have made it our mission to help you connect authentically, establish authority, and inspire trust by transforming your experiences and expertise into impactful long-form media. Through our proven process, we blend creativity with strategy to elevate your presence in a noisy, ever-changing digital landscape.
Meet Our Team
We’re storytellers, collaborators, and partners in your journey to be known. Our team is passionate about bringing your vision to life with creativity, authenticity, and strategy. Every member of Kythe Creative is dedicated to helping you share your story in a way that inspires trust, builds authority, and fosters meaningful connections with your audience.
Luke Holden
Founder & Director
Luke Holden founded Kythe Creative to create something meaningful, build an exceptional team, and help leaders share their experiences and knowledge authentically. With decades of experience in audio and video production, and a genuine love for working with people, he focuses on crafting meaningful content and collaborating closely with clients. Luke believes everyone deserves to be seen, heard, and understood—a philosophy that drives everything we do at Kythe Creative. Outside of work, he enjoys good whisky, a proper braai, and spending quality time with his loved ones.
Jon Oliff
Performance Marketing & Strategic Partner
Jonathan Oliff is the Strategic Partner at KytheCreative, where he combines over 15 years of senior experience in the creative industry with a deep passion for meaningful communication and innovative technology. With a technical foundation in development, an academic background in media, communications, and brand leadership and extensive experience in performance marketing, Jonathan bridges the gap between strategy, creativity, and execution.
His work focuses on partnering with purpose-driven brands, ensuring their budgets and efforts align with their values and long-term goals. By collaborating with a global network of specialists, he crafts solutions that spark conversations and drive meaningful impact.
Kirsten Coutts
Team Coordinator
Kirsten is a qualified Physiotherapist who has spent the last few years as a full-time mom to two busy boys. She brings with her a wealth of experience from her previous leadership roles both in the UK and at home in South Africa. Kirsten is very familiar with coordinating different teams and stakeholders, and knows the importance of quick thinking, problem-solving, and clear communication. Kirsten loves to play padel and visit the Midlands or the Drakensberg.
Kaeghan Gasson
Lead Video Editor
With years of experience as a video editor, Kaeghan brings creativity and technical skill to the team. His journey into video editing began with documenting his own adventures, sparking a love for creating content with depth and impact. He also has extensive experience managing and collaborating with teams, which compliments his passion for crafting compelling stories. He enjoys staying active and exploring the outdoors through hiking, running, and surfing. Always up for a new challenge, he is driven by a love for adventure and discovery.
Gilbert Emedi
Creative Production Specialist
With over a decade of experience in cinema, editing, and visual storytelling, Gilbert has worked with international clients and media houses to bring powerful ideas to life. At Kythe Creative, he draws on this background to craft meaningful content and find fresh, engaging ways to connect with audiences.
Outside of work, Gilbert enjoys playing basketball, experimenting in the kitchen, and rewatching films to analyze the details that make them unforgettable. His all-time goal is to travel the world and immerse himself in as many countries and cultures as possible.
Our Client Partners
We’re proud to partner with industry leaders and innovators, just like you, who trust us to help them bridge the digital disconnect and share their experiences and stories authentically. Here are some of the amazing clients we work with:
DeafKidz International
Ultra Pet
Go Four IT
Dr Carra
TIM Africa
Do More Foundation
Provantage Media Group
The Intrepid Wendell
Acutts
Grant Gavin
DRGEM
One Logix
Our Projects
Explore the meaningful work that we’re constantly creating to help leaders share their stories, build authority, and connect with their audiences.
Paws and Effect Podcast
Dr Carra is on a mission to build a large pet loving audience in order to help pet owners understand pet care better and foster a deeper bond between owners and their pets.
Shine Podcast
Embark on a journey across 50,000 miles and ten captivating stories with Shine Podcast. Hosted by bespoke jeweler Daniel Boettcher, this podcast transforms personal challenges into timeless handcrafted pieces, blending storytelling and artistry to inspire connection and celebrate the resilience of the human spirit.
Explore the stories and strategies of extraordinary individuals offering insights that inspire action, build authority, generate leads, and serve as a live case study for success.
Connecting hearing and non-hearing audiences through a powerful narrative to highlight the program’s impact, helping secure global funding and expanding awareness of its mission to safeguard and empower deaf children of the world.
The Do More Podcast
Positioning the Do More Foundation as a thought leader in South Africa’s community development and CSI sector. We are delivering a sustainable podcasting solution that amplifies the foundation’s mission, enhances digital engagement, and showcases its impact through meaningful, authentic episodes.
Hear from Leaders Like You
Discover how we’ve helped leaders like you connect authentically and build authority.
Transforming Podcasts into Key Communication Assets
The Do More Foundation
https://domore.org.za/
“Before partnering with Kythe Creative, we were complete novices in the world of podcasting, unsure of how to leverage this medium for thought leadership. We admired how others were doing it but doubted whether we had the time, resources, or expertise to pull off something similar. Consistency was a major concern; we worried about maintaining a regular posting schedule to engage our audience effectively.
However, working with Luke and his team at Kythe Creative has been nothing short of transformative. Podcasts have now become a key communication asset for us across our digital channels, allowing us to create authentic, meaningful episodes that showcase our community development work, share our Corporate Social Investment (CSI) experiences, and invite others to join our mission to improve the lives of young children.
What’s even more remarkable is that with just two recording days, we ended up with 11 months of content. This includes impactful teasers that consistently generate the most engagement from our online audience. Luke’s creative approach and can-do attitude have been instrumental in helping us develop a sustainable podcasting solution. The accompanying collateral they produce further amplifies our message, extending our reach and impact.
Kythe Creative is living proof that sharing thought leadership through podcasts is both impactful and sustainable. We couldn’t be happier with the results and look forward to continuing our collaboration.”
“Now, we feel seen, heard, and understood by our audience, thanks to Kythe Creative’s strategic guidance.”
~ Cara Goschen, Do More Foundation Communications Lead & Project Manager
Transforming Podcasting Dreams into Reality
Paws & Effect Podcast
https://drcarra.com/
“Working with Kythe Creative has been nothing short of transformative.”
“I’m Dr. Carra, the host of the Paws and Effect podcast, and I’ve had the pleasure of working closely with Luke from Kythe Creative. When it comes to producing my podcast, I had no knowledge of how to manage, produce, film, edit, or release one. Luke has handled all of these aspects with incredible expertise and a phenomenal work ethic.
Thanks to him, the podcast production has been exceptionally professional and seamless. Our collaboration has been outstanding, and the quality of work produced is consistently top-notch.”
“Now, I feel seen & heard by my audience, thanks to Kythe Creative”
~ Dr Carra, Veterinarian & Entrepreneur
Amplifying Impact Through Meaningful Storytelling
DeafKidz International Case Studies and Documentaries
https://deafkidzinternational.org/
“Working with Kythe Creative has been a truly transformative experience.”
“I have worked with Kythe Creative since 2022 and have only wonderful things to say about my experiences with Luke and his team. A truly professional crew, their plans and expectations are always crystal clear, and communication is consistently excellent.
The quality of film they produce and Luke’s ability to craft a meaningful and emotive story from a blank canvas is hugely impressive. Thanks to Kythe Creative, we’ve been able to amplify our impact and grow our base of support in a way that feels authentic and deeply connected to our mission.“
“Now, our story is seen, heard, and understood by the audiences that matter most.”
~ Debra Clelland, CEO of DeafKidz International
Ready to position yourself as an authority?
Let’s transform your vision into impactful content that connects authentically and inspires trust.